Privacy Policy

Last Updated: 11 November 2024

Welcome to Echelon Tiny Homes (“Echelon Tiny Homes,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, share, and protect information about you when you visit www.echelontinyhomes.com (the “Website”) or purchase products through our eCommerce platform.

Echelon Tiny Homes is registered in the United Kingdom and serves customers worldwide, including the United States. We are committed to handling personal data responsibly and in line with applicable privacy laws, which may include the UK GDPR, the EU GDPR (where applicable), the California Consumer Privacy Act (CCPA/CPRA), and other relevant data protection rules.

By accessing or using our Website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

a) Personal Information You Provide

We may collect personal information when you browse our Website, create an account, place an order, or contact us, including:

• Contact details: name, email address, phone number, billing address, shipping address
• Account details: username, password, and purchase history (if you create an account)
• Order details: items purchased, order notes, delivery preferences, and related purchase information
• Payment details: payment method information (payments are processed securely by third-party payment processors; we do not intentionally store full card details on our systems)

b) Usage and Device Data (Collected Automatically)

When you use the Website, we may automatically collect certain technical and usage information, such as:

• Device and network info: IP address, browser type, device type, operating system, language settings
• Activity data: pages viewed, links clicked, time spent on pages, referral sources, and other browsing behavior

c) Cookies and Similar Technologies

We use cookies, pixels, and similar tracking tools to help the Website function properly, remember preferences, measure performance, and understand how visitors use our pages. You can control cookie behavior through your browser settings and (where available) on-site cookie preference tools.

2. How We Use Your Information

We use personal information for purposes such as:

• Processing and fulfilling orders: payment processing, shipping, delivery coordination, order updates
• Customer service: responding to questions, troubleshooting issues, and managing requests
• Website operations: maintaining functionality, preventing fraud, protecting accounts and transactions
• Improving our services: analytics, testing, and performance measurement to improve user experience
• Marketing (where permitted): sending product updates and promotions (you can opt out anytime via the unsubscribe link or by contacting us)
• Legal and compliance needs: meeting regulatory requirements, responding to lawful requests, enforcing our policies, and protecting rights and safety

3. Legal Bases for Processing (UK/EU GDPR)

If you are located in the UK or EEA, we process personal information under one or more of these legal bases:

• Contract performance: to complete purchases and provide requested services
• Consent: for certain marketing communications and cookie preferences (where required)
• Legitimate interests: to secure and improve our Website, prevent fraud, and enhance services (balanced against your rights)
• Legal obligation: to comply with laws, tax obligations, and regulatory requirements

4. How We Share Information

We may share your information in limited situations, including:

• Service providers: payment processors, shipping/fulfillment partners, analytics providers, email/marketing platforms, and IT vendors—only as needed to perform services on our behalf
• Legal requirements: if required to comply with law, court orders, or lawful government requests
• Business changes: if we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction (subject to appropriate protections)

We do not share personal information beyond what is necessary for the purposes described in this Privacy Policy.

5. International Data Transfers

Because we operate globally, your information may be processed or stored outside your home country, including in the United States and other jurisdictions where privacy laws may differ. Where required, we use safeguards such as Standard Contractual Clauses (SCCs) and other lawful mechanisms to support international transfers.

6. Your Privacy Rights

Your rights depend on where you live.

a) UK/EU Rights (GDPR)

You may have the right to:

• request access to your data
• request correction of inaccurate data
• request deletion (subject to legal and operational limits)
• request restriction of processing in certain cases
• object to certain processing (including some marketing)
• request data portability in a structured, machine-readable format

To exercise these rights, contact: info@echelontinyhomes.com

b) California Rights (CCPA/CPRA)

If you are a California resident, you may have the right to:

• request to know what personal information we collect, use, and disclose
• request deletion of personal information (with legal exceptions)
• request to correct certain personal information (where applicable)
• opt out of the “sale” or “sharing” of personal information as defined by California law

To exercise these rights, contact: info@echelontinyhomes.com

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no online system can be guaranteed 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We keep personal information only for as long as needed for the purposes described in this policy, including order fulfillment, recordkeeping, dispute resolution, and legal compliance. When information is no longer required, we delete or de-identify it using reasonable measures.

9. Children’s Privacy

Our Website is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will take steps to delete it.

10. Updates to This Privacy Policy

We may revise this Privacy Policy from time to time. Any updates will be posted on this page, and the “Last Updated” date will be changed accordingly. Continued use of the Website after updates means you accept the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:
Email: info@echelontinyhomes.com